http://www.dilbert.com/animation by Scott Adams. RingTales presents Dilbert Animated Cartoons.In Unclear Objectives, The Boss and Catbert come to an agreement. In Dilbert Could Be Executed, Dilbert is helped with a life threatening moral quandary.
Yeah. I Googled that! Why? Because I thought it was a pretty original, pithy subject line, and I wanted to see just how original it was. And, what did I find? Not so original… Apparently, it is a question frequently asked, sometimes in so many words, sometimes not.
Take this article, for instance, posted about a year ago (exact same subject line) where the author talks about gaining a 30% increase in advertising reach… for a potentially 100% increase in effort!
But this article is not about SEO or advertising, but, rather, is about whether or not we buy into the new Microsoft hype surrounding their search engine, Bing. Take this ad, for example, where people interviewed instantly see search results from the two search engines, but always choose Bing:
All just because the Bing results contain more pictures? Oh please, the pictures are the most misleading portion of any websearch. How do I know this? Because, anytime I post about something, I’m going to find some cute and barely relevant picture to post with it, just to help alleviate the boring-ness of the visual display.
Really, Is It A Question?
I get asked this question so frequently by my clients, they want to know, should they or shouldn’t they write blog posts. In almost every case, I want to say, emphatically, “Yes!”
I know that this is not realistic for all customers to do on a regular basis, and yet in this new socially driven emphatic economy, blogging is one of the primary tools for spreading the word about the continuing progress of your adventure. Life is, after all, an adventure, and business must emulate life in order to succeed, and as such, there must be a process of continual evolution involved. This, then, is the roll of the blog, to share your adventure with as many people as will willingly participate in it with you. Back in the “olden days”, they just called that advertising.
So, now I suppose it’s time to entertain the purists, who are already standing outside my door with pitchforks screaming “blogs are so yesterday!”, and “death to republicans!” First off, I’d just like to say that we’re all independents around here, and where did you get my name from again? Next, for the rest of you puritans, the chronological timeline introduced by the blogosphere has literally transformed the way the Internet processes information, and will probably never go away… Just consider the new “Timeline” display introduce by FaceBook this year… Some people hate it, just for good measure, but most find it to be quite useful, and meaningful in the ultimate lifespan of a FaceBook account.
So what do you think?
There you have it: I think it’s good to continually maintain a blog, and of course, this has been only a very short exploration of the reasons why. But what do you think? Do you still blog? If so, have you changed the way that you blog? If you used to blog, but don’t anymore, why not?
Feel free to leave a comment!
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