Viral marketing is also known as word of mouth or rather “click of the mouse” marketing. With the popularity of many social networking outlets such as YouTube, facebook, Stumble Upon and Twitter there is a trend of website visitors who share with their network of friends and contacts, interesting or funny videos, photos and websites.
Of course, many internet users upon hearing the term “Viral Marketing” shiver, reach for the hand sanitizer and check to see if their anti-virus program is updated. Of course, viral marketing is not bad like a virus but is capable of spreading like a virus.
All it takes is one friend to share your website photo, video or great deal of the month with at least two others, then they each share it with at least 2 others each and before you know it…
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Your website visitor count has multiplied like bunnies!
The definition of viral marketing is any strategy that encourages individuals to pass on a marketing message or form of media to others. This soon creates exponential growth in your company and website’s exposure and influence!
For an example, let us promise our potential customers here at Coastal Data Enterprises, Inc. that any computer sent to us for upgrades and service is guaranteed to be given a whole lot of loving care…
…by our office mascot Sir Sass. He keeps a very close eye on our production time here at CoDE and doesn’t tolerate any slack. Sir Sass is the boss around here and if you want to get on his good side, an empty box will do… for a little while.
Now we dare you – pull a Cute Overload and if you have a social networking account with Digg, Stumble Upon, Del-icio-ous or Twitter – press the corresponding button below this article.
Of course “Kitty straddling Dell Computer” may get a few chuckles, could go viral and may not – but there are other ways that a professional company can put their own spin on a social networking market and create a big buzz:
- Gives away products or services: Great deals, FREE offers and contests create a buzz – not to mention will expand your potential customer contact list by collecting data on site visitors and registration.
- Provides for effortless transfer to others: If all a person has to do is click to share link, or copy and paste your URL to share on facebook – you’re in!
- Scales easily from small to very large: In utilizing YouTube or Flicker, sharing a photo with a friend or on their blog can be simple and unobtrusive to the rest of their content. Yet noticed and easily shared by a simple click of the mouse.
- Exploits common motivations and behaviors: Let’s face it we all love to laugh! Got funny? Share! Many are motivated by great deals and quality service; be the one who provides this.
- Utilizes existing communication networks: If you haven’t signed up for a social networking account somewhere, try it! We promise you the possibilities are endless.
- Takes advantage of others’ resources: The top banner of this post is reproduced by Squirrelizer – recreating the viral photo of a curious squirrel over a camera as a newlywed couple tried to take a photo of themselves.
Coastal Data Enterprises, Inc. also provides FREE consultation and evaluation of your custom database and website needs. We provide flexible and professional tier-staged proposals to suit any budget or limitations. Why wait …. Contact CoDE today!
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Where did you get your blog layout from? I’d like to get one like it for my blog.